Live Streaming & Online Video Report for 2021
As user statistics and reports are continually evolving, please take into account the dates of each statistic. We know the growth of livestreaming is an accelerating phenomena.
For clarity, when we say live streaming, we mean the following:
The Conclusions are right here, in case you don’t get to the bottom of this page.
Live-streaming is now very much the mainstream. It reaches into every part of our lives, for business, entertainment, education, and news. For rapidly rising numbers, it’s the most common way to socialise and meet new people.
Participants are not only consuming content, but due to ease of access, an accelerating number are producing content – for a multitude of reasons, including lifestyle, entertainment, and especially for business use.
As a communications medium, live streaming provides marketeers with the access, reach, immediacy, and engagement they need with existing and prospective customers.
For recruitment marketeers, talent acquisition professionals, and agency recruiters, live streaming enable micro-targeting of specific demographics, immediate engagement with potential hires, and feedback in the form of data on precisely how well their marketing efforts are delivering a return on the investment of time and resources.
COVID-19’s Catalyst Effect
Live Streaming Statistics
How Do People Watch Live Streams?
The Importance of Live Streaming Quality
Video Streaming Statistics for Business
Live Streaming Trends in Marketing
Live Video Monetisation Statistics
Live Streaming Industry Trends and Statistics
Unless linked to in each stat, much of the information show here has come from the following sources.